The Challenge
Two businesses, one familiar problem.
B2B technology companies
SaaS, AI, data, cloud and enterprise technology businesses, from early-stage founders to established scale-ups. Bootstrapped, founder-owned, VC-backed or PE-backed.
“The ambition is clear. The route to revenue is not.”
- “We’re still finding our first customers and route to market.”
- “Our proposition isn’t landing clearly yet.”
- “Our commercial model is getting harder to run as we scale.”
- “Our revenue and partnerships aren’t yet predictable.”
IT services firms and consultancies
Systems integrators, technology services firms, and cloud, data and AI consultancies, including firms building new technology practices.
“Capability is in place. Repeatable growth is not.”
- “Our revenue is lumpy and depends on a few clients.”
- “New AI and data practices aren’t turning into revenue.”
- “We sell on our own, so partnerships don’t pay back.”
- “Our offers are hard to tell apart from the competition.”
Growth, sales and partner problems are often operating model problems.
Not every challenge applies. The one that matters is yours.